During last month’s American Society on Aging (ASA) webinar, Reframing Aging: Organizational Adoption & Integration in San Francisco, San Francisco Department of Aging and Adult Services (DAAS) Executive Director
Shireen McSpadden discussed the catalyst for San Francisco’s Reframing Aging
Initiative coming from:
·
growing
older population (1 in 5 San Francisco residents is an older adult, and this
will grow to 1 in 4 by 2030),
·
population
parity (Dignity Fund for seniors and adults with disabilities, similar to Children and Youth Fund),
·
interest
from foundation partners (Metta Fund), and
·
needs assessment findings that highlight need to improve awareness and understanding of services, and to mitigate
ageism and ableism as barriers for older adults (who desire to be seen; feel
safer and connected to community; safety and access to mobility in public
transit and streets; respect need for accommodation).
Shireen talked about
reframing aging as a challenge to ageism: reducing avoidance of aging due to
fear, stigma and lack of knowledge; ensuring systems for engagement, inclusion
and support as people age—instead of leaving people to figure things out on
their own until there is a crisis. She also
mentioned Vision 2025: Sustainable Aging Services, which has the
tagline, “Aging is All About Living,” adopted by California Area Agencies on Aging (C4A).
Shireen said DAAS is engaging service providers (more than 60 community-based organizations, including Self-Help for the Elderly whose CEO Anni Chung briefly presented during webinar) to develop buy-in and gain insight so all voices are heard. She talked about next steps to operationalize this initiative: form small working group of stakeholders, hire project manager to lead group process, implement outreach and train 380 department staff. She concluded with this performance measurement list: creation of handbook, consistent language across DAAS programs and materials (acknowledging her use of “older adult” instead of “older person” word choice recommended by FrameWorks Institute), launch of citywide campaigns, biennial city survey, and media coverage of aging-related issues.
Shireen said DAAS is engaging service providers (more than 60 community-based organizations, including Self-Help for the Elderly whose CEO Anni Chung briefly presented during webinar) to develop buy-in and gain insight so all voices are heard. She talked about next steps to operationalize this initiative: form small working group of stakeholders, hire project manager to lead group process, implement outreach and train 380 department staff. She concluded with this performance measurement list: creation of handbook, consistent language across DAAS programs and materials (acknowledging her use of “older adult” instead of “older person” word choice recommended by FrameWorks Institute), launch of citywide campaigns, biennial city survey, and media coverage of aging-related issues.
This month’s follow-up
ASA webinar, A Deeper Exploration of
Research-Based Messaging Strategies for the Field of Aging, by FrameWork’s
Reframing Aging Master Trainers framed aging, partly through a social work lens:
·
emphasize
values of social justice and collective responsibility (e.g. “ageism leads to
social injustice and unequal treatment or exclusion”) to tap emotions like
curiosity, concern and can-do for policy thinking;
·
explain
aging in person-in-environment context that shapes decisions and outcomes; and
·
ageism
as problem can be solved (interventions in systems and supports can change
outcomes).
This training included viewing a short video, The Student, from USC Annenberg Norman Lear Center’s Hollywood, Health and Society Program. It showed a day in the life of an
unseen, age-unknown person behind the camera who is on campus with younger students during the day, shopping for food and then sharing mealtime with older adults. It ended with the words “Life is Ageless" and Rethink Aging. While one trainer liked it (because "surprising that older Asian woman was on other side of camera"), I didn't really care for the age-segregation. Perhaps the video should have been shot at San Francisco State University, where classes are filled with students of all ages.
Anyway, Reframing Aging training concluded “frailty is not the whole story…” with suggestions to “avoid discussing or showing older people as ‘vulnerable’” and place greater emphasis on the “more positive story of aging, too.” After all, framing is about choosing how information is presented, including "what to leave unsaid" based on "what will that story do?" (Assisted living marketers rarely show images of residents using walkers and wheelchairs.)
Yet for the past three years, I have worked primarily with older adults who are frail, mostly homebound in private homes and assisted living, and they sometimes cycle in and out of hospitals, with limited opportunities to be seen and heard by the public. As a gerontologist who advocates for community living opportunities, I think it’s important to spend time with older adults who are less visible in the continuum of care to avoid the perception of us versus them (aka "the other").
Anyway, Reframing Aging training concluded “frailty is not the whole story…” with suggestions to “avoid discussing or showing older people as ‘vulnerable’” and place greater emphasis on the “more positive story of aging, too.” After all, framing is about choosing how information is presented, including "what to leave unsaid" based on "what will that story do?" (Assisted living marketers rarely show images of residents using walkers and wheelchairs.)
Yet for the past three years, I have worked primarily with older adults who are frail, mostly homebound in private homes and assisted living, and they sometimes cycle in and out of hospitals, with limited opportunities to be seen and heard by the public. As a gerontologist who advocates for community living opportunities, I think it’s important to spend time with older adults who are less visible in the continuum of care to avoid the perception of us versus them (aka "the other").
As a former Meals on
Wheels San Francisco (MOWSF) social worker, I met so many interesting clients that I often
referred them to our Marketing and Communications Director to profile. Many oldest-old (age 85+) clients who
outlived savings and peers were living in poverty and isolation, which would
make any human vulnerable—at any age, so no shame in "discussing or showing older people as 'vulnerable.'" (Social workers are expected in help people in need, especially vulnerable and oppressed people; also, Older Americans Act programs are intended to protect "vulnerable elders" and target older adults with the greatest economic or social need.) MOWSF presents these compelling
facts about its homebound senior clients (aka "older people" by FrameWorks), which are important to understand why
we need to support its mission to provide “a network of services that allow
seniors to live in their homes with dignity and independence as long as
possible”:
·
75%
of MOWSF seniors live below the Federal Poverty Level ($970/month)
·
67%
of MOWSF seniors live alone (many are “elder orphans”)
MOWSF’s Friendly Visitor
Program has an awesome video, “Need to spice up your friend demographics?”
showing a cool homebound senior Violet playing the ukulele while describing her
likes and interests, and appropriately, the song “Fast Friends” by Rocketship
Park plays.
Another awesome example is Flossie Lewis, who earned her PhD at age 73 after retiring as a high school English teacher, and resides with dignity in a retirement facility in Oakland (after a young friend playfully pushed and caused Flossie to fall at age 80).
Yes! Since Flossie Lewis
appeared on PBS Newshour two years ago at age 91, her Brief but Spectacular take on growing old went viral with more than seven million views! I became an instant fan because
Flossie was the real deal, telling us how “getting old is a state of mind”:
·
Perceived
“real” (deficits): accepting the body is
going to go (“there is indigestion and your teeth fall out and suddenly you need
hearing aids”)
·
Ideal
(strengths): but the personality and
character doesn’t have to go (“You pick yourself up and you say, ‘I’m going to
get through it because I have a reason to get through it’”)
·
Opportunities
to keep stimulated: taking walks outdoors with her walker or wheelchair, writing for publication, watching politics
Over a hundred people,
including yours truly who sat among Flossie's former Lowell High School students, turned
out at the Commonwealth Club for Brief but Spectacular Stories,
which kicked off with a 10-minute documentary screening of “Flossie Lewis: Back in the Classroom!” Afterwards, 94-year-old Flossie took the stage with Brief but Spectacular producer Steve Goldbloom and poet Mahogany
Browne for a conversation with Inflection Point radio host Lauren Schiller.
In
this social media age of curated personalities, Steve searches for authenticity
and found Flossie to be “an original force of nature.” Flossie was critical of Twitter, not because
of the President’s use of it but accepting it as a form of composition is
moving toward “duckspeak” in 1984. (In contrast, much younger Mahogany has used Twitter as a writing prompt and published her collection of tweets in #Dear Twitter: Love Letters Hashed Out Online in 140 Characters or
Less.)
When Lauren asked, “How
do you prioritize time, decide what to do each day with time left?” Flossie replied,
“if you live in a retirement community, there are activities. You can participate, or you can sit; and if you
sit, invariably you will fall asleep.” Then she talked about her participation
in a poetry group.
“We have to rethink what we value because so
much of our life has reached fruition;...Now we have to find meaning in places
we might not have bothered about when we were younger and half of a couple:
solitude, friendship, bird and animal watching, and a closer following of
music, painting, and theatre. This replacement alone can be a soul-wrenching
shift that forces us to ask ourselves: What matters now?
…As with other old
people, after I’ve finished the necessary examination of my life (knowing that
living in the past is a trap), of death itself, and of my limited future, which
will probably not be glorious, I have found myself quite inadvertently
savouring the moment and focusing on it not as part of the spiritual and
therapeutic practice known as “mindfulness” but as a natural development in and
of the state of being old. It is through this attention to the moment that true
joy in the wonders of being alive in the world, so rare otherwise in adulthood,
finally comes.”
--Sharon Butala, “Against Ageism: It’s time to stop treating senior
citizens as a burden,” The Walrus
(April 6, 2018)